Consumer VC, Amsterdam
Slingshot Ventures
Venture capital firm · Amsterdam · Founded 2017
Quick read
Slingshot Ventures is a Dutch venture capital firm founded in 2017, headquartered in Amsterdam, and backed exclusively by successful entrepreneurs. It invests in early-stage digital consumer businesses across Western Europe, writing Seed and Series A cheques into B2C and B2B2C companies with strong brands and healthy margins.
Key facts
- Founded
- 2017
- Founders
- Marco Pieters, Tom Kist
- Employees
- 2-10
- Sectors
- consumer
- Website
- www.slingshot.ventures/
Investment thesis
Slingshot backs early-stage (Seed and Series A) digital consumer businesses in Western Europe — specifically B2C and B2B2C companies with strong brands, loyal customers, and healthy margins. The fund is solely backed by successful entrepreneurs and offers portfolio companies active operational support alongside capital.
Recent activity
- Feb 2023investmentSlingshot Ventures co-led the EUR 2.4m seed round in Valyuu alongside Rubio Impact Ventures, with participation from Techstars, Golden Egg Check, and several angel investors. linkedin.com
- Jun 2023pressPaul de Ronde and Tanja Kramer represented Slingshot Ventures at TNW Conference in Amsterdam, connecting with founders and other VCs. mc.linkedin.com
- 2023investmentSlingshot Ventures invested in Spacegoods — a functional mushroom beverage brand — alongside Five Seasons Ventures, Redrice Ventures, and G-FUND in a £2.5m round. linkedin.com
- 2023investmentSlingshot Ventures participated in Yepoda's Series A round, led by JamJar Investments, backing the Korean-inspired beauty brand. cbinsights.com
- 2023leadershipPaul de Ronde joined Valyuu's board alongside new board members from Rubio Impact Ventures, Prime Ventures, and Airbridge Equity Partners. mc.linkedin.com
- 2023investmentSlingshot Ventures announced an investment in HEY HOLY, a pet nutrition brand, expanding its consumer portfolio. linkedin.com
Notable investments
- ValyuuSeedFeb 2023linkedin.com
- SpacegoodsSeed2023linkedin.com
- YepodaSeries A2023cbinsights.com
- HEY HOLYSeed2023linkedin.com
- Swishfundslingshot.ventures
Key people
Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.
- Marco Pieters · Co-Founder
- Tom Kist · Co-Founder
- Paul de Ronde · Partner
- Tanja Kramer · Partner
- Wouter Goverde · Co-founder & Partner
- Maarten van Beek · Co-founder & Partner
Sources
Other VCs in Netherlands
- Prime Ventures · Growth VC, Amsterdam·
- INKEF Capital · Multi-stage VC, Amsterdam·
- Endeit Capital · Growth VC, Amsterdam·
- HENQ · B2B early-stage VC, Amsterdam·
- Holland Capital · Multi-stage VC, Amsterdam·
- Curiosity VC · AI/data VC, Amsterdam
Explore VCs by sector
Globally
Frequently asked
What is Slingshot Ventures?+
Slingshot Ventures is a Dutch venture capital firm founded in 2017, headquartered in Amsterdam, and backed exclusively by successful entrepreneurs. It invests in early-stage digital consumer businesses across Western Europe, writing Seed and Series A cheques into B2C and B2B2C companies with strong brands and healthy margins.
Where is Slingshot Ventures headquartered?+
Slingshot Ventures is headquartered in Amsterdam, Netherlands.
When was Slingshot Ventures founded?+
Slingshot Ventures was founded in 2017 by Marco Pieters, Tom Kist.
What sectors does Slingshot Ventures invest in?+
Slingshot Ventures focuses on consumer. They primarily invest in these sectors.
How do I prepare for a meeting with Slingshot Ventures?+
Brief generates a structured pre-meeting briefing on any person at Slingshot Ventures — quick read, recent activity, points of view, and conversation openers tailored to what you sell. Sign in to get personalised openers for your product.
Meeting with someone at Slingshot Ventures?
Brief generates a structured pre-meeting briefing on any person in seconds.
Try Brief →Generated by briefthecall.com from public web sources on May 27, 2026. Each claim is linked to its source above.