Hospitality SaaS, Sydney

SiteMinder

Sydney · Founded September 2006

Quick read

SiteMinder (ASX: SDR), a hospitality SaaS company, was founded in 2006 and is headquartered in Sydney, Australia. It runs the leading hotel commerce platform, supporting over 39,000 hotels across 160 countries and processing more than 120 million reservations worth over US$50 billion annually. Its two main products are the SiteMinder Platform for mid-to-large hotels and Little Hotelier for small accommodation providers.

Key facts

Founded
September 2006
Founders
Mike Ford, Mike Rogers
Employees
1247
Sectors
saas, enterprise
Website
www.siteminder.com

Mission

Give accommodation providers — from boutique hotels to large chains — full control over their distribution, marketing, bookings, and payments through a single commerce platform.

Recent activity

  • Oct 2023press
    CEO Sankar Narayan published an open letter to the global hotel industry calling out the accommodation sector's lack of digitization and signalling a new strategic direction for SiteMinder as it passed its 17th year in business. en.wikipedia.org
  • May 2024press
    SiteMinder published booking data showing hotel reservations in Sevilla running 35% ahead of the prior year, with international travellers accounting for 74% of May bookings — France, Italy, and the UK the top source markets. hosteltur.com
  • 2025press
    SiteMinder describes itself as generating more than 120 million reservations worth over US$50 billion in hotel revenue annually, up from earlier figures of 100 million reservations cited in older company materials. crunchbase.com
  • Feb 2025leadership
    SiteMinder hired a Strategic Account Manager focused on enterprise SaaS growth, reflecting continued expansion of its enterprise sales function in Sydney. linkedin.com
  • Jun 2026press
    SiteMinder changed its registered office address, per an ASX announcement filed 1 June 2026. siteminder.com
  • May 2026product
    SiteMinder announced a native, direct integration with Mews, embedding SiteMinder's distribution engine inside the Mews hotel operating system. Mews is named as the inaugural partner in the 'SiteMinder Powered' programme. The deal was unveiled at Mews Unfold in Amsterdam on 28 May 2026. skift.com
  • May 2026investment
    State Street filed a change in substantial holding notice for SiteMinder (ASX: SDR) on 20 May 2026. siteminder.com
  • May 2026leadership
    Director Kim Anderson filed a Change of Director's Interest Notice (Appendix 3Y) on 4 May 2026. siteminder.com
  • Dec 2025investment
    BlackRock Group filed a change in substantial holding notice for SiteMinder on 23 December 2025. siteminder.com
  • Dec 2025leadership
    Director Sankar Narayan filed an Appendix 3Y change of director's interest notice on 19 December 2025. siteminder.com
  • 2026product
    SiteMinder unveiled new AI tools, joining a broader ASX software recovery alongside Atlassian, WiseTech Global, and Xero. afr.com
  • Jan 2026press
    SiteMinder data on Fitur 2026 showed hotel bookings in Madrid spiking with rates reaching up to €443, drawing press coverage from Hosteltur. tracxn.com

Key people

Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.

  • Sankar Narayan · CEO
  • Alessia Candido · Employee (joined May 2025)
  • Mike Ford · Founder
  • Trent Innes · Chief Growth Officer

Sources

Other companies in Australia

  • Canva · Design SaaS, Sydney

Frequently asked

What is SiteMinder?+

SiteMinder (ASX: SDR), a hospitality SaaS company, was founded in 2006 and is headquartered in Sydney, Australia. It runs the leading hotel commerce platform, supporting over 39,000 hotels across 160 countries and processing more than 120 million reservations worth over US$50 billion annually.

Where is SiteMinder headquartered?+

SiteMinder is headquartered in Sydney, Australia.

When was SiteMinder founded?+

SiteMinder was founded in September 2006 by Mike Ford, Mike Rogers.

What sectors does SiteMinder operate in?+

SiteMinder focuses on saas, enterprise. They primarily operate in these sectors.

Who is the CEO of SiteMinder?+

Sankar Narayan is the CEO of SiteMinder.

How do I prepare for a meeting with SiteMinder?+

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Generated by briefthecall.com from public web sources. Last updated August 12, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →