ServiceNow

Quick read

ServiceNow, a publicly traded enterprise SaaS company (NYSE: NOW), founded in 2004 and headquartered in Santa Clara, California. It runs a cloud-based AI platform that digitizes and automates workflows across IT, HR, security, and finance for large enterprises — with over 75 billion workflows executed on the platform annually. The company has been repositioning itself as an 'AI control tower' for business operations, and completed its acquisition of cybersecurity asset-intelligence firm Armis in 2026.

Key facts

Founded

2004

Employees

33127

Sectors

saas, enterprise, ai

Website

www.servicenow.com

Mission

ServiceNow builds the AI platform for business reinvention — automating and orchestrating enterprise workflows across IT, HR, security, and finance, with AI agents and an AI Control Tower giving organizations oversight and action across their full operations.

Recent activity

• May 2026product
  Knowledge 2026 conference drew over 20,000 attendees. Key announcements included the ServiceNow AI Platform, AI Control Tower (governing AI agents across the enterprise regardless of origin), Action Fabric (letting external agents such as Claude or Copilot execute governed work inside ServiceNow), Autonomous Workforce, and ServiceNow EmployeeWorks. Expanded partnerships with Microsoft and Nvidia were also confirmed. x.com
• May 2026product
  ServiceNow launched AI Experience (AIx), replacing traditional page-based navigation with prompt-driven, conversational interaction — supporting text, voice, images, and data inputs. x.com
• May 2026product
  ServiceNow introduced a 100-day AI Activation Guarantee at Knowledge 2026, alongside the AI Control Tower product. linkedin.com
• May 2026investment
  Armis became officially part of ServiceNow, confirmed during the Knowledge 2026 period. linkedin.com
• May 2026press
  Boomi and ServiceNow announced a partnership to power data activation across the enterprise. tracxn.com
• Mar 2026product
  ServiceNow AI Research presented CUBE at NVIDIA GTC 2026 — a universal agent benchmarking protocol built on MCP and Gym, validated with NVIDIA's NeMo tools, aimed at reducing fragmentation across AI agent benchmarks. x.com
• Mar 2026press
  ServiceNow's employee count stood at 33,127 as of March 31, 2026. tracxn.com
• May 2026product
  ServiceNow completed its acquisition of Armis, a cybersecurity asset-intelligence company, expanding its security and risk market opportunity. The deal was framed as more than tripling ServiceNow's addressable security market, combining Armis device discovery with ServiceNow's AI Control Tower. linkedin.com
• May 2026product
  ServiceNow held its Knowledge 2026 conference in Las Vegas (May 5–7), where it unveiled an enhanced AI Control Tower and new agentic AI capabilities aimed at giving enterprises control over ungoverned AI deployments. linkedin.com
• May 2026press
  ServiceNow named a Leader in the IDC MarketScape: Worldwide AIOps 2026 Vendor Assessment. linkedin.com
• Jan 2026product
  ServiceNow announced significant enhancements to its global Partner Program at Partner Kickoff, including a reimagined Build Program, unified investment portfolio, 100% MDF reimbursement for select activities, and simplified pricing to accelerate AI agent innovation on the platform. newsroom.servicenow.com
• Jan 2026leadership
  Colin Fleming marked six months as CMO at ServiceNow, having joined in mid-2025. linkedin.com

Key people

Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.

• John Donahoe · Board Member / Advisor
  LinkedIn
• Jacqui Canney · Chief People and AI Enablement Officer
  LinkedIn
• Colin Fleming · Chief Marketing Officer
  LinkedIn
• Amy Lokey · SVP, AI-Native Product & Customer Experience
  LinkedIn
• Bill McDermott · CEO
  Brief →
• Gina Mastantuono · President & CFO
• Amit Zavery · President & CPO
• CJ Desai · former President & COO

Sources

• ServiceNow enhances global Partner Program to accelerate AI agent innovation
• ServiceNow - 2026 Company Profile - Tracxn
• Michael Park - ServiceNow | LinkedIn (Armis acquisition)
• Colin Fleming - CMO, ServiceNow | LinkedIn
• ServiceNow enhances global Partner Program - Yahoo Finance
• https://x.com/ServiceNowNews/highlights
• https://www.linkedin.com/posts/elysiagerber_servicenow-thewavereport-ondarowave-activity-7467250707704741888-VMeK
• https://www.linkedin.com/in/priyansi-patel/
• https://x.com/ServiceNowRSRCH/status/2029208112989651194

Other companies in United States

• OpenAI · AI lab, San Francisco·
• Anthropic · AI safety lab, San Francisco·
• Stripe · Payments infrastructure, San Francisco·
• Microsoft · Big tech, Redmond·
• NVIDIA · AI hardware, Santa Clara·
• Databricks · Data + AI platform, San Francisco

Frequently asked