Seed-stage VC, US

Primary Venture Partners

Venture capital firm · New York City · Founded 2015

Quick read

Primary Venture Partners is a seed-stage VC firm founded in 2015 by Brad Svrluga and Ben Sun, headquartered in New York City. It's NYC's largest early-stage firm by operator headcount, with ~$1B AUM and roughly 50 full-time staff — over 20 of whom are dedicated platform operators focused on hiring, GTM, and follow-on fundraising. The firm backs pre-seed and seed rounds with $1–10M checks, writing them into enterprise AI, fintech, and consumer companies primarily within the NYC tech ecosystem.

Key facts

Founded
2015
Founders
Brad Svrluga, Ben Sun
Employees
50
Sectors
generalist, saas, fintech, ai, enterprise, consumer
Website
www.primary.vc

Investment thesis

Primary backs pre-seed and seed-stage founders in NYC — particularly in enterprise AI, fintech, and consumer — before consensus forms, writing $1–10M checks. The firm pairs capital with one of seed venture's largest operator benches (~20+ full-time platform staff) focused on hiring, GTM execution, and follow-on fundraising.

Recent activity

  • Mar 2026investment
    Primary led the $25M Series A round in Ysplit. startupintros.com
  • 2025investment
    Primary co-led a $19.2M seed round in Circuit and Chisel alongside Samsung NEXT, with participation from Stripe. tracxn.com
  • 2025leadership
    Jason Gelman joined Primary as head of Marketing & Networks, coming from Bombas. linkedin.com
  • 2025press
    Brad Svrluga discussed Primary's journey from $0 to $1B AUM at an intimate breakfast event, emphasising the firm's platform-first model as its core competitive advantage. linkedin.com
  • 2025press
    General Partner Cassie Young published investment priorities for 2026, identifying enterprise AI volatility, agents as ICP, structural labour shortages, and fintech infrastructure as Primary's four active meta-trends. linkedin.com
  • 2025investment
    Primary supported HumanX in raising $6M, with Andreessen Horowitz, FPV Ventures, and Foundation Capital participating. growthequityinterviewguide.com

Notable investments

Key people

Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.

  • Brad Svrluga · Co-Founder & General Partner
  • Ben Sun · Co-Founder & General Partner
  • Cassie Young · General Partner
    LinkedIn
  • Jason Shuman · Partner
    LinkedIn
  • Emily Man · Partner
    LinkedIn
  • Brian Schechter · Partner
    LinkedIn
  • Jason Gelman · Head of Marketing & Networks
    LinkedIn

Sources

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Frequently asked

What is Primary Venture Partners?+

Primary Venture Partners is a seed-stage VC firm founded in 2015 by Brad Svrluga and Ben Sun, headquartered in New York City. It's NYC's largest early-stage firm by operator headcount, with ~$1B AUM and roughly 50 full-time staff — over 20 of whom are dedicated platform operators focused on hiring, GTM, and follow-on fundraising.

Where is Primary Venture Partners headquartered?+

Primary Venture Partners is headquartered in New York City, United States.

When was Primary Venture Partners founded?+

Primary Venture Partners was founded in 2015 by Brad Svrluga, Ben Sun.

What sectors does Primary Venture Partners invest in?+

Primary Venture Partners focuses on generalist, saas, fintech, ai, enterprise, consumer. They primarily invest in these sectors.

How do I prepare for a meeting with Primary Venture Partners?+

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Generated by briefthecall.com from public web sources. Last updated June 5, 2026. Each claim is linked to its source above.

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