Seed-stage VC, US

Primary Venture Partners

Venture capital firm · New York City · Founded 2015

Quick read

Primary Venture Partners is a seed-stage VC firm founded in 2015 by Brad Svrluga and Ben Sun, headquartered in New York City. It's NYC's largest early-stage firm by operator headcount, with ~$1B AUM and roughly 50 full-time staff — over 20 of whom are dedicated platform operators focused on hiring, GTM, and follow-on fundraising. The firm backs pre-seed and seed rounds with $1–10M checks, writing them into enterprise AI, fintech, and consumer companies primarily within the NYC tech ecosystem.

Key facts

Founded
2015
Founders
Brad Svrluga, Ben Sun
Employees
50
Sectors
generalist, saas, fintech, ai, enterprise, consumer
Website
www.primary.vc

Investment thesis

Primary backs pre-seed and seed-stage founders in NYC — particularly in enterprise AI, fintech, and consumer — before consensus forms, writing $1–10M checks. The firm pairs capital with one of seed venture's largest operator benches (~20+ full-time platform staff) focused on hiring, GTM execution, and follow-on fundraising.

Recent activity

  • Fall 2025fundraise
    Primary announced Fund IV: a $275M seed fund paired with a $150M Select continuation fund, bringing total capital raised to approximately $425M across the two vehicles. f4.fund
  • May 2026investment
    Primary had made 14 new investments in the prior 12 months, bringing its total portfolio to 156 companies, per Tracxn data. tracxn.com
  • 2026investment
    Primary's most recent named deal was participation in LightTable's Series A round, according to Tracxn. tracxn.com
  • 2026press
    Primary co-hosted the Scrub Capital Healthcare Unconference in New York City alongside Scrub Capital, bringing together clinicians, builders, and investors to discuss clinical AI reimbursement and nurse-led innovation. linkedin.com
  • 2026product
    Primary published The Compute 100, a list produced in collaboration with team members Gaby Lorenzi and Brian Schechter covering leading compute companies. linkedin.com
  • 2026press
    Primary hosted its first-ever Boston edition of the "On the Business" founder event on July 27. linkedin.com
  • Feb 2026fundraise
    Primary closed Fund V at $625M, its largest fund to date. Managing Partner Brad Svrluga announced the vehicle on February 11, 2026, signaling a push to scale early-stage investing capacity and deepen operational support for portfolio companies. The firm also highlighted PrimaryLabs, its incubation engine, and flagged internal capability building aimed at an agentic future. pulse2.com
  • Feb 2026investment
    Primary co-led a $25M seed round for The Biological Computing Co. (TBC) alongside Samsung NEXT, with participation from Stripe and others. tracxn.com
  • Jan 2026investment
    Primary led an $11M seed round for Haiqu, a quantum computing startup, alongside Toyota Ventures and Collab Fund. tracxn.com
  • Mar 2026investment
    Primary backed Ysplit's $25M Series A, the most recent tracked deal in available data. startupintros.com
  • Dec 2025investment
    Primary participated in Valerie Health's $30M Series A alongside Redpoint Ventures and .406 Ventures. Valerie Health builds AI front-office tools for independent provider groups. tracxn.com
  • Jul 2025investment
    Primary led a $5.4M seed round for Caspian, an AI-powered global trade advisory platform. crunchbase.com

Notable investments

Key people

Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.

  • Brad Svrluga · Co-Founder & General Partner
  • Ben Sun · Co-Founder & General Partner
  • Cassie Young · General Partner
    LinkedIn
  • Jason Shuman · Partner
    LinkedIn
  • Emily Man · Partner
    LinkedIn
  • Brian Schechter · Partner
    LinkedIn
  • Jason Gelman · Head of Marketing & Networks
    LinkedIn

Sources

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Frequently asked

What is Primary Venture Partners?+

Primary Venture Partners is a seed-stage VC firm founded in 2015 by Brad Svrluga and Ben Sun, headquartered in New York City. It's NYC's largest early-stage firm by operator headcount, with ~$1B AUM and roughly 50 full-time staff — over 20 of whom are dedicated platform operators focused on hiring, GTM, and follow-on fundraising.

Where is Primary Venture Partners headquartered?+

Primary Venture Partners is headquartered in New York City, United States.

When was Primary Venture Partners founded?+

Primary Venture Partners was founded in 2015 by Brad Svrluga, Ben Sun.

What sectors does Primary Venture Partners invest in?+

Primary Venture Partners focuses on generalist, saas, fintech, ai, enterprise, consumer. They primarily invest in these sectors.

How do I prepare for a meeting with Primary Venture Partners?+

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Generated by briefthecall.com from public web sources. Last updated July 22, 2026. Each claim is linked to its source above.

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