Apple

Quick read

Apple, a consumer hardware and software company, was founded January 3, 1977, and is headquartered in Cupertino, California. It designs and sells iPhones, Macs, iPads, and related software and services, with 166,000 employees worldwide. In 2025–2026, the company committed over $500 billion in US investment, ramped up its Apple Intelligence AI platform, and is preparing a foldable iPhone alongside a dense H1 2026 product pipeline.

Key facts

Founded

January 1977

Founders

Ron Wayne

Employees

166000

Sectors

hardware, consumer, ai

Website

www.apple.com

Mission

Apple designs hardware, software, and services that work together to give people tools for creativity, communication, and productivity — sold directly to consumers and professionals worldwide.

Recent activity

• Aug 2026product
  Bloomberg's Mark Gurman reported Apple's September event will feature eight new products. The foldable iPhone is the headline launch, joined by iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and new smart home products. 9to5mac.com
• Jun 2026product
  At WWDC 2026 on June 8, Apple introduced iOS 27, iPadOS 27, macOS Golden Gate, visionOS 27, watchOS 27, and tvOS 27. The keynote centred on a major Siri overhaul powered by Apple Intelligence, with a dedicated Siri app and a new 'Search or Ask' feature in the Dynamic Island. Apple also added Google Gemini support to Xcode 26 for AI coding assistance. cnbc.com
• Apr 2026leadership
  Apple announced a CEO transition on April 20. John Ternus, SVP of Hardware Engineering and a 25-year Apple veteran, will become CEO on September 1, 2026. Tim Cook moves to the role of Executive Chairman. cnbc.com
• Mar 2026product
  Apple held a special 'Apple Experience' event in New York, London, and Shanghai on March 4, unveiling the MacBook Air with M5, iPad Air with M4, MacBook Pro with M5 Pro and M5 Max, the $599 MacBook Neo, and the $599 iPhone 17e. AirPods Max 2 followed later in March. macrumors.com
• Jan 2026investment
  Apple partnered with Google to power future Apple Intelligence features, integrating Google's AI capabilities into its on-device intelligence platform. pcmag.com
• Jul 2026press
  Apple filed a lawsuit against OpenAI in federal court in California, alleging theft of hardware trade secrets. The suit clouds OpenAI's forthcoming hardware launch and IPO plans. alibtc.com
• Jun 2026product
  Apple's Xcode 26.6 added Google Gemini support as an AI coding assistant, expanding third-party AI integration into Apple's developer toolchain. tracxn.com
• 2026leadership
  Tim Cook announced he will step aside as CEO, moving to an executive chairman role. Hardware chief John Ternus will take over as CEO. moneycontrol.com
• Apr 2026press
  Apple's employee count stood at 181,922 as of April 30, 2026, per available workforce data. tracxn.com
• Sep 2026leadership
  Tim Cook will step down as CEO on September 1, 2026, moving to Executive Chairman. John Ternus, currently SVP of Hardware Engineering, takes over as CEO. Ternus led the shift to Apple Silicon and oversaw hardware across iPhone, Mac, iPad, AirPods, and Vision Pro. linkedin.com
• Jun 2026product
  At WWDC 2026, Apple announced a major Siri overhaul powered by Google's Gemini AI, with new agentic capabilities and personalized workflows. Apple's stock fell on the day as investors reacted with little enthusiasm. Wedbush called it the 'AI foundation' for Siri. investopedia.com
• Jun 2026product
  Britannica noted Apple unveiled an upgraded Siri voice assistant with new AI features at its annual developer conference on June 8, 2026. britannica.com

Key people

Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.

• John Ternus · CEO
• Kevan Parekh · CFO
• Luca Maestri · Former CFO / Executive
• Tim Cook · CEO
  Brief →
• Jeff Williams · COO
• Craig Federighi · SVP Software Engineering
• Eddy Cue · SVP Services
• Katherine Adams · SVP & General Counsel
• Deirdre O'Brien · SVP Retail + People

Sources

• Ming-Chi Kuo on Apple M5 and Houston factory
• Bloomberg: Apple Plans New MacBook Pro, iPhone 17e and iPads by Early 2026
• New Apple CEO's LinkedIn – Newsweek
• AppleInsider: Apple 50th anniversary
• Apple eyes foldable iPhone in 2026 – LinkedIn News
• Apple teases Siri's AI redesign in WWDC 2026 trailer – LinkedIn News
• Apple special media experience March 4, 2026
• https://www.linkedin.com/in/danielwhart/
• https://www.investopedia.com/apple-delivered-ai-siri-today-investors-yawned-and-the-stock-fell-aapl-11993325
• https://www.britannica.com/money/Apple-Inc
• https://www.linkedin.com/news/story/apple-ramps-up-product-releases-for-2026-8337026/
• https://tracxn.com/d/companies/apple/__GM9xAjmuOKxTTHALMkw2bZiaaw7faMd1rK4UX870gPs
• https://www.moneycontrol.com/news/trends/apples-new-ceo-john-ternuss-linkedin-profile-is-viral-no-bio-no-posts-millions-in-views-13894988.html
• https://9to5mac.com/2026/08/10/apple-has-eight-new-products-to-unveil-at-september-event-report/
• https://www.cnbc.com/2026/06/08/apple-wwdc-2026-live-updates.html
• https://www.macrumors.com/guide/apple-event/
• https://www.pcmag.com/news/apple-wwdc-2026-every-big-ios-27-siri-ai-announcement-you-missed
• https://www.alibtc.com/zixun/ky/441388.html

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