Seed-stage VC, UK
Ada Ventures
Venture capital firm · London · Founded 2018
Quick read
Ada Ventures is a pre-seed and seed-stage inclusive venture capital firm, co-founded in 2018 and headquartered in London, UK. It invests £250K–£1.5M in European tech founders across three themes: climate equity, healthy ageing, and economic empowerment. The firm's 'Inclusive Alpha®' thesis holds that backing overlooked founders in underserved markets generates superior returns.
Key facts
- Founded
- 2018
- Founders
- Matt Penneycard, Francesca Rea
- Employees
- 10-20
- Sectors
- generalist, climate, healthcare, fintech
- Website
- www.adaventures.com
Investment thesis
Ada Ventures backs overlooked founders building technology businesses across climate equity, healthy ageing, and economic empowerment, investing £250K–£1.5M at pre-seed and seed stage. The firm calls its approach 'Inclusive Alpha®', arguing that a more inclusive sourcing and selection process surfaces better founders and produces stronger returns.
Recent activity
- Apr 2026investmentAda Ventures participated in Gizmo's $22M Series A round. tipranks.com
- Mar 2026investmentAda Ventures invested in Base8, a financial software company, on 18 March 2026. pitchbook.com
- Feb 2026investmentPortfolio company Alvie Health exited — Ada Ventures' most recent portfolio exit as of February 2026. cbinsights.com
- Nov 2025productAda Ventures launched Deck Genius, an AI-powered pitch deck review tool giving founders VC-level feedback before they approach investors. cbinsights.com
- Oct 2025investmentAda Ventures participated in Jack & Jill's $20M Seed round on 16 October 2025. cbinsights.com
- Oct 2025investmentPortfolio company Aerska (formerly Helicon) raised a $39M Series A led by EQT Group's Dementia Fund and age1, with Ada Ventures among existing investors. The round funds systemic RNA medicine delivery to the brain. uk.linkedin.com
- Dec 2025pressAda Ventures published a piece titled 'Finding alpha in inclusive tech', outlining its investment thesis. cbinsights.com
- Feb 2026investmentAda Ventures portfolio company Alvie Health was acquired, marking the firm's latest portfolio exit. cbinsights.com
- Jan 2026investmentPortfolio company Boundless was acquired by Payoneer. tracxn.com
- Jan 2026pressAda Ventures published a Hackathon announcement aimed at attracting talent from across the Nordics with a cash prize. cbinsights.com
- Dec 2025pressAda Ventures featured in ImpactAlpha LP/GP coverage on system-level investing, and separately covered by the publication under the headline 'Finding alpha in inclusive tech'. cbinsights.com
- Nov 2025productAda Ventures launched Deck Genius, an AI-powered tool giving founders VC-level pitch deck feedback. cbinsights.com
Notable investments
- GizmoSeries AApr 2026tipranks.com
- Base8UndisclosedMar 2026pitchbook.com
- Jack & JillSeedOct 2025cbinsights.com
- AerskaSeedOct 2025uk.linkedin.com
- Seva moneyUndisclosed2025pitchbook.com
- Alvie HealthExit (acquired)Feb 2026cbinsights.com
- BoundlessExit (acquired by Payoneer)Jan 2026tracxn.com
- Toothfairy€8.4M roundSep 2025tracxn.com
- Interhuman AIPre-Seed (€2M)Aug 2025tracxn.com
- Aerska (formerly Helicon)Series A ($39M, led by EQT Group's Dementia Fund and age1)2025uk.linkedin.com
- ToothfairySeed (€8.4M)Sep 2025tracxn.com
- BoundlessAcquired by PayoneerJan 2026uk.linkedin.com
Key people
Named individuals at the firm. We don't expose direct email or phone — use their LinkedIn for outreach.
- Matt Penneycard · Co-founding Partner
- Francesca Rea · Co-founding Partner
- Anjali Bhatnagar · Investor
- Dorothy Chou · Venture Partner (AI)
- Jasmin Thomas · Venture Partner
Sources
- Ada Ventures official website
- Ada Ventures LinkedIn
- Ada Ventures — 5 Years In (Medium)
- Ada Ventures Impact Report
- Ada Ventures Investor Profile — Tracxn
- Ada Ventures Portfolio — CB Insights
- Ada Ventures — PitchBook
- Ada Ventures I — Better Society Capital
- https://www.adaventures.com/inclusive-alpha-founder-report
- https://www.tipranks.com/private-companies/investor/ada-ventures
- https://uk.linkedin.com/in/emma-richards-22118711a
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- Octopus Ventures · Early-stage VC, London·
- Hoxton Ventures · Seed VC, London·
- Episode 1 Ventures · Seed VC, London
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Frequently asked
What is Ada Ventures?+
Ada Ventures is a pre-seed and seed-stage inclusive venture capital firm, co-founded in 2018 and headquartered in London, UK. It invests £250K–£1.
Where is Ada Ventures headquartered?+
Ada Ventures is headquartered in London, United Kingdom.
When was Ada Ventures founded?+
Ada Ventures was founded in 2018 by Matt Penneycard, Francesca Rea.
What sectors does Ada Ventures invest in?+
Ada Ventures focuses on generalist, climate, healthcare, fintech. They primarily invest in these sectors.
How do I prepare for a meeting with Ada Ventures?+
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