Rosane de Fante

Who they are

Rosane de Fante is a Graphic Designer based in Burnaby, Canada — a Brazil-trained designer who added a Diploma of Education from CICCC and a software engineering leadership immersive to her toolkit after relocating from Chapecó.

Person

Rosane built her design career in Chapecó, Brazil — starting as a Graphic Designer and Marketing Assistant at SOS Sustentar from 2014 to 2017, then moving into a dual role at WSA Serviços Administrativos from 2018 to 2019 while simultaneously teaching design as an Instructor at Cebrac Franchising from 2017 to 2019. That teaching stint is the tell: she didn't just do the work, she codified it for others. She relocated to Canada and joined Anytime Fitness in November 2019 as an Administrative Assistant, then shifted into a design and marketing lane at Napice (Vancouver) from December 2021 to January 2023 as Marketing Specialist. At CICCC she earned both a post-graduation credential (2020) and a Diploma of Education (2021), signalling a deliberate effort to credential up in a new country. Possibly — she also completed a 14-week Software Engineering Leadership Immersive around 2022, an unusual addition for a designer that hints at ambitions beyond pure craft. The through-line is a practitioner who keeps expanding the frame — design to teaching, operations to marketing, and now into leadership and technical contexts.

Company

Anytime Fitness was acquired by Sentinel Capital Partners in July 2022, marking a private-equity chapter for the world's largest gym brand by location count. In January 2024, the company acquired FitCore Clubs to extend its global network. At the franchisee level, Omega Fitness — a major operator — was acquired by Rainier Partners in October 2023 in a leveraged buyout, bringing its club count to over 120 gyms and planning further expansion and gym remodels under the 'Evolution Refresh' initiative through 2027. In 2026, Anytime Fitness expanded in the Asia-Pacific region, with post-pandemic health awareness cited as a tailwind. Chuck Runyon is CEO as of 2026.

Market

Anytime Fitness holds over 5,000 global locations and $1.1 billion in revenue, competing directly with Planet Fitness, 24 Hour Fitness, LA Fitness, Gold's Gym, Snap Fitness, Crunch Fitness, and Equinox. The global fitness industry is in a growth phase — driven by rising health awareness and hybrid fitness models — though operators face headwinds including VAT changes in some markets, evolving prepaid-consumption regulations (particularly in China), and rising costs from compliance and safety standards.

How they likely show up

  • Held a Design Instructor role at Cebrac Franchising alongside other design work → likely comfortable explaining process and teaching peers, not just executing.
  • Relocated from Brazil to Canada and pursued two credentials at CICCC while working → high tolerance for discomfort and self-directed about filling gaps.
  • Possibly — completed a Software Engineering Leadership Immersive (~2022) as a designer → suggests curiosity that crosses discipline boundaries, not content to stay in a single lane.
  • Medium tenure shape across roles (roughly 1–3 years per company) → adapts to new environments relatively quickly, not a lifer who waits for things to come to them.
  • Occasional LinkedIn posts touching digital marketing, fitness community, and personal growth → communicates publicly but selectively, not a heavy broadcaster.

Conversation tips

  • → Ask about the transition from Brazil to Canada — she navigated a full career reset and came out with new credentials; it's likely a point of pride.
  • → Reference the teaching background at Cebrac — she's probably more interested in 'how does this work and why' conversations than pure execution talk.
  • → If the conversation touches design tools or process, ask how she thinks about communicating design rationale to non-designers — the educator angle makes this a natural entry point.
  • → Possibly — mention the software engineering leadership program; it's an unusual credential for a designer and she may have a specific reason for pursuing it worth understanding.

Toolbox

Openers

  • Open on the CICCC Diploma of Education — she earned it in Canada after building a design career in Brazil, a deliberate credential that signals she thinks about design as something to be taught, not just done.
  • Mention the Design Instructor role at Cebrac Franchising in Chapecó — teaching design at a franchise network is a specific context, and it shows she's been systematising craft since before the Canada move.
  • Possibly — bring up the 14-week Software Engineering Leadership Immersive she completed around 2022; a designer adding engineering leadership training is an unusual move and worth asking about directly.

Discovery questions

  1. You taught design at Cebrac while also working in a design role — how did teaching change the way you approach your own work?
  2. You made a significant career move from Chapecó to Canada and picked up two new credentials in quick succession — what were you trying to build toward?
  3. The software engineering leadership immersive sits outside a typical design track — what drew you to it and how has it shaped how you work with engineering or product teams?

Avoid

Don't treat the administrative assistant roles as a detour to gloss over — they're part of a deliberate pattern of learning new environments from the ground up, and she'll likely frame them that way herself.

Make it yours

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Sources

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Generated by briefthecall.com from public web sources on July 17, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →