Paul-Emmanuel Garcia

Who they are

Paul-Emmanuel Garcia is co-founder and Directeur Général of Acquiro360 — an AI visibility platform for fashion and beauty brands he launched in August 2025 alongside Livio Erutti, after a decade of engineering and product roles at Vestiaire Collective and vente-privee.

Person

Paul-Emmanuel Garcia studied at EPITECH – European Institute of Technology, graduating in 2016, and came up through the technical track: iOS Developer, then Senior Mobile Software & Platform Engineer, then Engineering Manager, then Head of Engineering. His employers trace a clear ladder through French tech — Captain Dash, Extia (a consulting shop), vente-privee (now Veepee), Hulab, and Vestiaire Collective, where he held both engineering management and head-of-engineering roles. He also spent time as a Product Manager Consultant and Scrum Master, which suggests he deliberately broadened beyond pure engineering. He co-founded Acquiro360, an AI visibility platform for fashion and beauty brands, incorporated in Paris in 2025 with co-founder Livio Erutti. The through-line is a practitioner who moved from hands-on mobile engineering into platform leadership and is now betting on AI-driven brand discovery in fashion e-commerce. He gave a conference talk on splitting a monolithic Swift codebase into modules — technical enough to present publicly, specific enough that it's a real contribution rather than a keynote slot. He posts occasionally on LinkedIn about AI shopping visibility, ChatGPT-driven retail research, and niche media's impact on fashion brands.

Company

Paul-Emmanuel Garcia and Livio Erutti launched Acquiro360 in August 2025, announcing it as an AI-powered user acquisition and visibility platform aimed at fashion and beauty e-commerce brands. The company was incorporated in Paris with €2,000 capital and a team of 1–10 people — a genuinely early-stage operation at the time of founding. No external funding round has been confirmed. Beyond the founding announcement, no product launch date, named platform, or commercial partnerships have been publicly verified.

Market

Acquiro360 is positioning itself in AI-driven brand discovery and user acquisition for fashion and beauty e-commerce — a space where brands are increasingly anxious about how AI shopping tools like ChatGPT are reshaping how consumers find products. No verified competitors specific to Acquiro360 have been established, though the broader space includes e-commerce analytics, influencer attribution, and AI search-optimisation tools.

Network

Garcia co-founded Acquiro360 with Livio Erutti, his named launch partner. At Vestiaire Collective he worked in proximity to CEO Bernard Osta, CPO Thomas Hézard, and CTO Rémi Bouchez — the leadership team that ran the company's tech and product functions during his tenure there.

Livio Erutti· Co-founder, Acquiro360
Bernard Osta· CEO, Vestiaire Collective
Thomas Hézard· Chief Product Officer, Vestiaire Collective
Rémi Bouchez· Chief Technology Officer, Vestiaire Collective

How they likely show up

Career path from iOS Developer → Engineering Manager → Head of Engineering → founder suggests comfort with ambiguity at each stage, progressively taking on more undefined territory.
Deliberate sideways moves into Scrum Master and Product Manager Consultant roles alongside an engineering track → probably thinks cross-functionally; unlikely to stay purely in one lane in a conversation.
Public conference talk on splitting a Swift monolith into modules → comfortable with technical depth in public settings; probably respects precision and dislikes hand-wavy abstractions.
Launched Acquiro360 at €2,000 capital with a co-founder → operating in extreme resource constraint mode right now; likely making every decision count and moving fast.
Content themes centre on AI shopping visibility and ChatGPT's role in retail discovery → he's watching the AI-search-meets-commerce shift closely and has formed views worth probing.

Conversation tips

→ Reference the Swift modules talk specifically — it signals you've looked at his technical side, not just the founder narrative.
→ Ask about the transition from Head of Engineering at Vestiaire Collective to founding Acquiro360 — that's a significant leap and he'll have a clear 'why now' story.
→ He's posting about ChatGPT Shopping Research and AI brand discovery — come with a specific observation about how AI search is changing e-commerce discovery, not just a generic 'AI is changing everything' opener.
→ He's pre-revenue and early-stage — be direct about what you want from the conversation; he's not in a position to spend time on vague meetings.

Toolbox

Openers

Open on the Acquiro360 launch post — he publicly announced leaving a stable Head of Engineering role to build an AI visibility platform for fashion brands with co-founder Livio Erutti in August 2025, a specific bet worth unpacking.
Reference his Swift modules conference talk with Maciej Grzybowski — splitting a monolithic codebase is a credible technical war story and a natural way to get him talking about how he thinks about platform architecture.
Lead with the ChatGPT Shopping Research angle — his LinkedIn content specifically flags how AI tools are reshaping how consumers discover fashion brands, and that's the market thesis behind Acquiro360.

Discovery questions

What made August 2025 the right moment to leave Vestiaire Collective and bet on AI visibility for fashion brands specifically — was there a signal in the data you were seeing there?
When you talk about AI-driven brand discovery, are you building for how brands optimise their presence in AI shopping tools like ChatGPT, or is the product closer to attribution and analytics?
You went from iOS Developer to Head of Engineering to founder — how much of the Vestiaire Collective platform work informs what you're building at Acquiro360?

Avoid

Don't treat him as a pure tech founder and skip the product and market questions — his Product Manager Consultant and Scrum Master stints show he deliberately built commercial and process fluency, and he'll notice if you pigeonhole him as only an engineering guy.

Make it yours