Livio Erutti

Who they are

Livio Erutti is Senior Product Manager at Vestiaire Collective — ESCP Europe graduate who ran his own management consultancy and co-founded an AI-powered user acquisition startup with Paul-Emmanuel Garcia in 2025.

Person

Possibly — Livio joined Vestiaire Collective around 2019, when the company had already completed a Series D and was scaling toward unicorn status. He studied Business/Management at ESCP Europe, then moved through independent consulting — first as an auto-entrepreneur in management consulting, then as President of ACQUIRO360 — before landing inside a high-growth product org. At Vestiaire, he progressed from Product Manager – Onboarding to Strategy Manager and then Senior Product Manager, a track that suggests he moved from pure product execution into work touching growth and commercial strategy. The through-line is acquisition and growth: consulting, then a role explicitly titled around onboarding, then strategy, and now — alongside his day job — Possibly — co-founding an AI-powered user acquisition venture for e-commerce businesses with Paul-Emmanuel Garcia. He writes occasionally on Medium (@livio.erutti) on product management, e-commerce user acquisition, AI-powered technology, and startup ecosystems.

Company

The most recent development: in May 2026, Vestiaire Collective struck a distribution deal with Zalando to embed its authenticated luxury resale catalog across Zalando's platform in 14 European markets — a significant reach move for a company that has historically operated as a standalone destination. This follows CEO Bernard Osta's February 2026 announcement that Vestiaire Collective expects to achieve its first annual profit in 2026, after posting positive EBITDA in the 2025 year-end shopping period. Osta, previously CFO, took the CEO seat in October 2025, succeeding Maximilian Bittner — the same month co-founder and president Fanny Moizant departed. Under Osta, the company also appointed Thomas Hézard as Chief Product Officer and Rémi Bouchez as Chief Technology Officer, signalling a deliberate reset of the product and tech leadership. Valuation has come down to approximately 1.1 billion euros from a 2021 peak of 1.4 billion euros, so the 2026 profit target carries real weight.

Market

Vestiaire Collective sits at the top of the authenticated secondhand luxury fashion market, a segment that a joint BCG/Vestiaire report in October 2025 pegged at potentially $360 billion globally by 2030. Its main challenger is Vinted, which is actively adding luxury and authentication features to move upmarket. The Zalando integration and Resale-as-a-Service program — GANNI became its 13th branded partner in October 2025 — suggest Vestiaire is betting on embedded and B2B distribution rather than fighting Vinted head-on for consumer mindshare.

Network

Livio's most concrete named connection is Paul-Emmanuel Garcia, with whom he collaborated on acquisition work at Vestiaire Collective and Possibly — co-founded the AI-powered user acquisition startup in 2025. Margaux Cianni, who led the Curation Authentication Team at Vestiaire Collective, has publicly referenced Livio's work, pointing to cross-functional overlap within the company.

Paul-Emmanuel Garcia· Co-founder, AI-powered user acquisition venture (formerly acquisition team, Vestiaire Collective)
Margaux Cianni· Curation Authentication Team Lead, Vestiaire Collective

How they likely show up

Progression from PM – Onboarding → Strategy Manager → Senior PM at the same company → likely thinks in retention and funnel terms, not just feature delivery.
Running an auto-entrepreneur consultancy and presiding over ACQUIRO360 before joining a product org → comfortable with ambiguity and self-directed work; probably doesn't need much structure imposed from above.
Possibly — co-founding an AI user acquisition startup while holding a senior PM role → high agency, runs parallel tracks; likely bored by slow-moving consensus processes.
Hybrid role-type pattern (product + strategy) → probably bridges commercial and technical stakeholders rather than sitting purely on one side.
Writes occasionally on Medium on product management and startup ecosystems → comfortable articulating frameworks publicly, though not a daily poster; probably values substance over visibility.

Conversation tips

→ Ask about the Zalando integration — as a Senior PM during a major distribution shift, he'll have opinions on what that changes for product priorities.
→ Reference his Medium writing on e-commerce user acquisition — it signals you've engaged with his thinking, not just his title.
→ The AI user acquisition startup is the most distinctive thing about him right now — ask what gap he saw from inside Vestiaire that prompted it.
→ He came up through onboarding and strategy before landing in senior PM — frame questions around growth and acquisition metrics, not just feature roadmaps.

Toolbox

Openers

Open on the Zalando partnership announced in May 2026 — integrating Vestiaire's catalog into 14 European markets is a product-distribution bet that changes how the platform acquires users, which sits squarely in his lane.
Reference his Medium writing (@livio.erutti) on e-commerce user acquisition and AI — it shows you've gone beyond LinkedIn and engages the topic he's clearly most interested in building around.
Mention the AI-powered user acquisition startup he co-founded with Paul-Emmanuel Garcia in 2025 — starting a company in exactly the domain he manages day-to-day is a pointed move worth exploring.

Discovery questions

With Vestiaire now embedded in Zalando across 14 markets, how does that change the onboarding and activation problem for new users who come in through a third-party surface rather than directly?
What made you want to build an AI user acquisition tool on the side — what did you see from inside Vestiaire's acquisition function that existing tools weren't solving?
As Vestiaire pushes toward its first annual profit in 2026, how does that profitability target change the product decisions you're making — does it shift what you're willing to build or cut?

Avoid

Don't treat him as a pure product executor — he has strategy and founding experience, and will disengage quickly if the conversation stays at the feature-delivery level.

Make it yours