Livio Erutti

Who they are

Livio Erutti is Senior Product Manager at Vestiaire Collective — ESCP Europe graduate who founded Acquiro360, an AI-powered user acquisition company for e-commerce.

Person

Livio trained at ESCP Europe and EIML Paris before moving through strategy and consulting into product. He came up through a Strategy Manager role at Vestiaire Collective, then pivoted internally to product — first as Product Manager on Onboarding, now Senior Product Manager — joining the company in 2019 when it was a well-funded but pre-unicorn marketplace of roughly 600 employees. He also ran an independent management consulting practice under his own name before and alongside employed roles. The through-line is a persistent pull toward growth mechanics: strategy → user onboarding → acquisition infrastructure. He founded Acquiro360, an AI-powered user acquisition company for e-commerce, and Possibly — co-founded a second AI-first user acquisition startup in 2025 with Paul-Emmanuel Garcia and Margaux Cianni, built to help e-commerce businesses scale acquisition strategy and execution. He writes on Medium about product management, e-commerce user acquisition, tech trends, and startup ecosystems, and has appeared on podcasts covering the evolving venture capital landscape (OVHcloud) and building future-proof talent functions (with Joe Atkinson). He's an active member of the LeFrenchProduct community in Paris.

Company

Vestiaire Collective is in the middle of a leadership reset and a push toward its first annual profit. In October 2025, CFO Bernard Osta took over as CEO, succeeding Maximilian Bittner, and co-founder Fanny Moizant departed in January 2026 after more than fifteen years — a significant generational change. Under Osta, the company named Thomas Hézard as Chief Product Officer and Rémi Bouchez as CTO in January 2026, hired Stacia Carr (formerly VP at Zalando) to lead AI and technology initiatives, and launched its first two AI-powered search and recommendations features in December 2024. In May 2026, the company struck a partnership with Zalando to integrate its authenticated luxury resale catalog across 14 European markets — its most significant distribution deal in recent memory. CEO Osta announced in February 2026 that Vestiaire expects to reach its first annual profit in 2026, following positive EBITDA during the 2025 year-end shopping period, and an IPO is on the horizon once profitability is confirmed.

Market

Vestiaire Collective is the benchmark platform in the global luxury resale sector, counting over 23 million members and ranking second among 71 active competitors by total funding. The European second-hand fashion market is projected to grow 8.5% annually to €26 billion by 2030, and a BCG/Vestiaire joint report estimated the global resale market could reach $360 billion by 2030 — but competition is intensifying, with Vinted moving directly into luxury resale in France and Europe in 2024, and The RealReal and Poshmark dominant in the US. EU Digital Product Passport rules and anti-greenwashing regulations arriving in 2025–2026 add compliance costs but also create an authentication advantage for established players like Vestiaire.

Network

Livio's closest named collaborators are Paul-Emmanuel Garcia, with whom he worked on the acquisition squad at Vestiaire Collective and Possibly — co-founded the AI user acquisition startup, and Margaux Cianni, a Vestiaire Collective colleague also linked to that new venture. Possibly — he has visibility with Charly Leporc, Vestiaire Collective's former Chief Product Officer, and is connected to Thomas Hézard who holds that role now. He's also active in the LeFrenchProduct community, giving him reach into the Paris product network.

Paul-Emmanuel Garcia· Co-founder, AI user acquisition startup; former Vestiaire Collective acquisition squad
Margaux Cianni· Vestiaire Collective colleague; collaborator on AI user acquisition venture
Charly Leporc· Former Chief Product Officer, Vestiaire Collective
Thomas Hézard· Chief Product Officer, Vestiaire Collective (appointed January 2026)

How they likely show up

Internal pivot from Strategy Manager to Product Manager (Onboarding) within Vestiaire Collective → comfort navigating ambiguity and redefining their own scope rather than waiting for a role to be handed to them.
Founded Acquiro360 and Possibly — co-founded a second AI user acquisition venture while in full-time employment → high agency; unlikely to be satisfied in a passive execution role.
Consistent focus on user acquisition across strategy, onboarding PM work, and both founded companies → goes deep on a specific domain rather than generalist-hopping.
Writes on Medium about product management, e-commerce, and startup ecosystems and has appeared on multiple podcasts → comfortable being publicly visible; likely responds well to idea-exchange conversations rather than transactional ones.
Active LeFrenchProduct community member → values peer learning and professional community; probably already knows many people in the Paris product scene.
Possibly — long tenure at a single company (joined 2019, still present) alongside parallel entrepreneurial ventures → can operate inside large organizations while maintaining an external builder mindset.

Conversation tips

→ Reference Acquiro360 by name — it's his own company and the clearest signal of what he actually cares about building; he'll engage more fully if you show you looked past the Vestiaire job title.
→ Ask about the internal transition from Strategy Manager to PM — moving from strategy to execution inside the same company is a specific career bet worth exploring.
→ He writes about decision-making frameworks (reversible vs irreversible choices) and AI's impact on product orgs — bring a concrete opinion on one of those, not a general question.
→ Mention the Zalando partnership or the January 2026 product leadership reset if you want to talk about Vestiaire — it's the live context he's operating in right now.
→ Don't treat him purely as a Vestiaire employee; he's simultaneously a founder. Frame the conversation to make space for both identities.

Toolbox

Openers

Open on Acquiro360 — he built an AI-powered user acquisition company for e-commerce on the side of a full-time PM role, which is a specific and pointed bet worth unpacking.
Reference his Medium writing on reversible vs irreversible decision-making — it's a named content theme that reveals how he thinks about product trade-offs, and citing it signals you read past the profile.
Lead with the Zalando integration announced in May 2026 — it's the most recent distribution move at Vestiaire and almost certainly involves product work on catalog, authentication, and search that touches his domain directly.

Discovery questions

You moved from Strategy Manager to PM on Onboarding within Vestiaire — what made you bet on that internal transition rather than going external for a product role?
Acquiro360 is focused on AI-powered user acquisition for e-commerce — how does what you see inside Vestiaire's acquisition funnel shape what you're building there?
Vestiaire launched its first AI search and recommendations features in December 2024 and just hired Stacia Carr to lead AI initiatives — from a product perspective, where do you think the biggest gap still is?

Avoid

Don't treat the conversation as purely about Vestiaire Collective — he's an active founder running his own AI acquisition venture in parallel, and flattening him to his employer will lose the most interesting part of the conversation.

Make it yours