Kjell-Morten Bratsberg Thorsen

Who they are

Kjell-Morten Bratsberg Thorsen is founder and CEO of Laboreum/Integreat in Bergen — he built a company around data integration in iterative design processes and spoke at Webdagene 2013 on conversion for information websites.

Person

Kjell-Morten joined Integreat in January 2018 when he founded Laboreum AS — a company he registered in December 2017 with NOK 50,000 share capital, building it from scratch. Before going independent, he was a Senior Usability Specialist at NetLife Research, one of Norway's best-known UX consultancies, which grounded him deeply in user research and conversion thinking. The move from specialist-for-hire to founder-operator is the defining turn: he took the craft he honed at NetLife and built a company around it. He founded two entities: Laboreum AS (the legal vehicle, where he serves as CEO and board chair) and Integreat (the operating brand, focused on data integration in iterative and explorative design processes). He keeps a personal site at kjellmorten.no covering Code and UX — the pairing of those two disciplines is his consistent signal. He's also involved with IxDA Bergen, the local interaction design community. The through-line is a practitioner who went deep in usability, then built his own shop to apply it on his own terms.

Network

No named edges are available in the data. He is active in the IxDA Bergen community, which suggests connections within Norway's interaction design scene, and his prior role at NetLife Research would have put him in contact with the Norwegian UX consulting world. Possibly — his Bergen base and community involvement mean his network skews local/Nordic rather than international.

How they likely show up

  • Founded Laboreum AS and Integreat after years as a specialist at NetLife Research → likely prefers direct ownership of outcomes over working within someone else's framework.
  • Personally describes himself as 'Coder and web developer' despite a UX background → bridges design and engineering himself rather than delegating the gap between them.
  • Site at kjellmorten.no focuses on Code and UX together → works at the intersection of implementation and experience, not just the conceptual layer.
  • Possibly — long-tenure signal on LinkedIn → once committed to a direction, stays in it; not a frequent job-hopper or pivot-chaser.
  • IxDA Bergen involvement alongside running his own company → invests in community, probably values peer exchange over pure competitive positioning.

Conversation tips

  • → Reference his Webdagene 2013 talk on conversion for information websites — it signals you've done your homework and it's a concrete professional moment he can speak to directly.
  • → Ask about the decision to move from NetLife Research to founding Laboreum — the transition from specialist to founder is the central story and he'll have a considered view on it.
  • → Engage on the data integration angle in design processes — it's a specific bet he's built a company around, not a generic interest.
  • → Don't treat design and coding as separate tracks when talking to him — he self-identifies across both and will engage more if you do too.

Toolbox

Openers

  • Open on kjellmorten.no — he maintains a personal site specifically combining Code and UX, which is a pointed position: most practitioners pick one side, he's insisted on both.
  • Reference the Webdagene 2013 talk on 'Konvertering for informasjonsnettsteder' (conversion for information websites) — a niche topic that shows he was thinking about measurable outcomes in UX early, before conversion optimisation became mainstream.
  • Ask about founding Laboreum AS in December 2017 — registering a company with NOK 50,000 share capital and building it into an operating entity around data integration is a specific founding story worth exploring.

Discovery questions

  1. What does 'data integration in iterative design processes' look like in practice — what kind of data, and at which stage of the design cycle does it change decisions?
  2. How did your time as a Senior Usability Specialist at NetLife Research shape what you decided to build at Integreat?
  3. You sit at the intersection of coding and UX — where do you find that combination most undervalued by clients or collaborators?

Avoid

Don't treat UX and development as separate concerns when talking to him — he's built his identity and his company around bridging both, and framing them as distinct disciplines will signal you've missed his whole point.

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Sources

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Generated by briefthecall.com from public web sources on July 16, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →