Kjell-Morten Bratsberg Thorsen

Who they are

Kjell-Morten Bratsberg Thorsen is Owner and Founder of Integreat/Laboreum in Bergen — he spoke at Webdagene 2013 on conversion for information websites and runs a personal site, kjellmorten.no, focused on the intersection of code and UX.

Person

Kjell-Morten founded Laboreum AS in December 2017 and launched Integreat alongside it in January 2018 — both companies built from scratch in Bergen, Norway, with Laboreum registered at NOK 50,000 share capital at the outset. Before going out on his own, he was a Senior Usability Specialist at NetLife Research, one of Norway's better-known UX consultancies, which gave him a research-grounded foundation in usability testing and user-centred design. The move from specialist at a consultancy to founder-CEO is a clean step: he traded client work for ownership of the product and the process. He's involved in IxDA Bergen, keeping a foot in the local interaction design community. His personal site, kjellmorten.no, covers the overlap between coding and UX, and he's written on data integration in iterative design processes — practical, practitioner-level content rather than thought-leadership puffery. He spoke at Webdagene 2013 on conversion for information websites, which suggests he's been willing to put his thinking on a stage, even if public output has been occasional since. The through-line is someone who moved from research-led usability work into building companies where design and data integration are the core proposition.

Network

No relationship edges are available for Kjell-Morten. His LinkedIn profile flags involvement with IxDA Bergen, suggesting ties to the Norwegian interaction design community, but no specific named contacts surface from the available claims.

How they likely show up

  • Founded Laboreum AS and Integreat himself, serving as both CEO and Chairperson → likely used to making decisions without consensus, high ownership mindset.
  • Moved from Senior Usability Specialist at a consultancy to founder-CEO → values building over advising; probably impatient with work that doesn't ship.
  • Content themes on kjellmorten.no centre on code AND UX together → operates across disciplines, unlikely to silo design from engineering conversations.
  • Possibly — occasional public writing signal and a 2013 conference talk → communicates deliberately rather than constantly; when he does put something out, it tends to be considered.
  • Active in IxDA Bergen → community-oriented, probably values peer exchange and stays plugged into practitioner networks rather than just executive circles.
  • Long-tenure shape at his own companies since 2018 → thinks in multi-year arcs; unlikely to be drawn to short-term wins or quick pivots without evidence.

Conversation tips

  • → Reference his framing of 'data integration in iterative and explorative design processes' — that's a specific intellectual position, not a generic service description, and engaging with it signals you've read his work.
  • → Ask about the NetLife Research years — the jump from usability specialist at a consultancy to founder is a deliberate career move and he'll have a clear story about why.
  • → Don't expect high-frequency follow-up; his public writing signal is occasional, so plan for slower, more substantive exchanges rather than quick back-and-forth.
  • → Bring something concrete to talk about — his site and talks are practitioner-level, so he'll engage more with specific problems than with abstract strategic framing.

Toolbox

Openers

  • Open on kjellmorten.no and his framing of data integration in design processes — it's a specific enough thesis that asking what prompted him to formalise it will get a real answer, not a pitch.
  • Reference the Webdagene 2013 talk on conversion for information websites — it's an early public stake in the ground, and asking how his thinking has shifted since then gives him an arc to talk through.
  • Ask about the IxDA Bergen involvement — it's a signal he cares about the craft community in Bergen specifically, and it's a natural opener to understand how he thinks about the local design and tech scene.

Discovery questions

  1. You've written about data integration in iterative design processes — how does that actually change the way you structure a design project compared to a more traditional UX workflow?
  2. You moved from Senior Usability Specialist at NetLife Research to founding your own companies — what did the consultancy model get wrong that made you want to build something of your own?
  3. Integreat had roughly 68 employees when you came on board — how do you manage the tension between keeping design thinking central and the operational demands of running a company at that scale?

Avoid

Don't open with generic UX or 'human-centred design' buzzwords — his work sits at the specific intersection of code and usability research, and surface-level design talk will signal you haven't engaged with what he actually does.

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Sources

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Generated by briefthecall.com from public web sources on June 10, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →