Ghazi Chebbi

Who they are

Ghazi Chebbi is Director General at Brandt Tunisie — a former Saudi Aramco strategy specialist and PwC auditor who publishes on electrolyzer technology and green hydrogen, and offers speeches on leadership and digitalization through his own platform at chebbi.io.

Person

Ghazi studied at INAT Tunisie and, possibly, at Manouba around 2010 — an agricultural and technical university background that sits interestingly behind a career that would move through finance and energy. He started as a Senior Financial Auditor at PwC, building the rigorous quantitative grounding that audit firms demand, before making the jump into the energy sector as a Senior Strategy & Corporate Development Investment Specialist at Saudi Aramco — a signal that he can operate inside one of the world's largest energy organisations at a strategic level. He's now Director General at Brandt Tunisie, back in Tunisia and running an operation rather than advising one. The through-line is finance-to-strategy-to-operator: each move has added accountability, not just scope. He writes occasionally on LinkedIn on electrolyzer technology, green hydrogen production, and energy economics, and produced a whitepaper on predictive maintenance business cases involving AI for asset maintenance. Possibly — he also speaks publicly on global economic and technological risks, and offers speeches on leadership and digitalization as a service through chebbi.io.

How they likely show up

  • Career arc from PwC auditor → Saudi Aramco strategy specialist → Director General → operator suggests he builds credibility through rigour before taking the wheel.
  • Authoring a whitepaper on AI-driven predictive maintenance → comfortable translating technical subject matter into business cases, not just consuming analyst reports.
  • LinkedIn posts on electrolyzer technology and green hydrogen alongside leadership and digitalization → spans both the technical and the managerial, which suggests he bridges those conversations in the room.
  • Possibly — offering speeches as a service through chebbi.io → comfortable being visible and positioning himself as a thought leader, likely responds well to being treated as a peer authority rather than just a buyer or operator.
  • Operator role (Director General) after a strategy/investment advisory track → probably impatient with analysis that doesn't lead to a decision.

Conversation tips

  • → Come in with a specific technical angle — he writes on electrolyzer technology and predictive maintenance, so surface-level energy-transition talk won't hold his attention.
  • → Reference his PwC-to-Aramco move if the conversation allows — that's an unusual jump and he likely has a considered view on what the two worlds taught him.
  • → Ask about the whitepaper on predictive maintenance and AI — it's his own published work and a natural entry point into how he thinks about operational efficiency.
  • → Don't assume he's a generalist operator; his content themes (energy economics, blockchain, green hydrogen) suggest he tracks the technical specifics closely.

Toolbox

Openers

  • Open on his predictive maintenance whitepaper — he wrote a full business-case document on AI for asset maintenance across industries, which is a specific enough bet to ask what prompted it and what he found.
  • Mention his LinkedIn posts on electrolyzer technology and green hydrogen — he's written on both the hardware and the economics, so this signals you've actually read his output rather than skimmed his title.
  • Reference chebbi.io and the speeches he offers on leadership and digitalization — it's his own platform and shows he's building a public presence beyond his employer, which is worth understanding.

Discovery questions

  1. Your career moved from PwC audit to Saudi Aramco strategy before Brandt Tunisie — what did the Aramco chapter teach you about energy investment decisions that you couldn't have learned in audit?
  2. The predictive maintenance whitepaper covers AI for asset maintenance across industries — which industry did you find the business case hardest to make, and why?
  3. You post on both green hydrogen production and blockchain/digitalization — how do you see those two converging, if at all, in the Tunisian or North African energy context?

Avoid

Don't pitch generic digital transformation frameworks — he's already publishing on specific technologies like electrolyzers and AI-driven maintenance, and broad-brush 'digitalization' language will read as under-prepared.

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Sources

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Generated by briefthecall.com from public web sources on August 17, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →