Aaron Davies

Who they are

Aaron Davies is Founder of August Jaeger — a reinvention strategy practice he launched in 2024, alongside Exulansis, a classical music project he's been building since 2018 that includes a GPT-based listening guide.

Person

Aaron launched August Jaeger in September 2024 — a reinvention strategy practice aimed at senior professionals and founders navigating complex career and life transitions using what he calls 'Stellschrauben': subtle inner or strategic shifts that unlock clarity and momentum. Before going out on his own, he was Managing Director at KHD Thai and held a Managing Director role at Jurupa, where he also served as Owner and Podcast Host — a pairing that signals someone who builds audiences while running businesses. He's held a CTO (Chief Tasting Officer) role at some point, and served as an Advisor at FenxLabs, an applied AI lab in Amsterdam, where he still holds an advisory position. Alongside his employed track he founded two projects of his own: August Jaeger, the consultancy, and Exulansis, a classical music podcast and GPT-powered listening tool he started in 2006. He writes on Substack at substack.com/@augustjaeger on strategic clarity, executive reinvention, and AI's impact on work, and also runs two podcasts and a YouTube channel. He spoke at Cannes Lions in 2026, which puts him in creative-industry circles well beyond the coaching world. The through-line is someone who moves between operator, advisor, and creator roles — and builds the publishing layer wherever he goes.

Network

Aaron's named connection is FenxLabs, an applied AI lab in Amsterdam where he serves as an advisor — suggesting he keeps one foot in the applied AI world while running his strategy practice in the UK. No other named individuals surface from the available claims.

  • FenxLabs (organisation)· Applied AI lab, Amsterdam — Aaron is an advisor

How they likely show up

  • Founded August Jaeger in 2024 after MD and CTO-level operator roles → likely brings a practitioner's lens to advisory work, not a pure theorist's.
  • Runs two podcasts, a YouTube channel, and a Substack simultaneously → comfortable managing multiple output channels; probably thinks in content and narrative, not just deliverables.
  • Built Exulansis (classical music project) since 2018 alongside employed roles → high agency, long time-horizon on side bets, not easily deterred by slow build.
  • Advisory role at an Amsterdam AI lab while based in Knutsford, UK → operates comfortably across geographies and disciplines; not anchored to one scene.
  • Spoke at Cannes Lions → accustomed to creative and brand-side audiences, not just the professional services crowd.
  • Describes his consultancy method around 'Stellschrauben' (subtle inner shifts) → likely favours diagnostic depth over surface-level frameworks; may push back on quick fixes.

Conversation tips

  • → Reference Exulansis specifically — he's been building it since 2018 and it sits at an unusual intersection of classical music and GPT tools; it signals what he cares about outside work.
  • → Ask about the Cannes Lions appearance — it's a recent, specific data point and he'll have a story about why he was there and what the audience was like.
  • → Engage with the 'Stellschrauben' framing rather than calling it coaching — he's positioned August Jaeger as a strategy practice, not a coaching service, and the distinction matters to him.
  • → He writes publicly and often — if you've read something specific from his Substack, say so; he'll notice the difference between someone who skimmed LinkedIn and someone who engaged with his thinking.
  • → He's worked in Asia (KHD Thai, personal travel interest) — if your context touches Southeast Asia or cross-cultural work, mention it early.

Toolbox

Openers

  • Open on Exulansis — he built a classical music podcast and then added a GPT-based listening guide tool on top of it, which is a specific bet about how AI should serve a human art form rather than replace it. That's a conversation starter with texture.
  • Mention The Navigation Room — he announced it as 'now open', framing it as a dedicated space for senior professionals. Ask what the format is; he'll have thought carefully about how it differs from the main August Jaeger offer.
  • Reference Cannes Lions 2026 — appearing at a creativity festival positions him outside the typical executive-coaching circuit. Ask what brought him there and who the room was.

Discovery questions

  1. The 'Stellschrauben' idea — subtle shifts that unlock clarity — is doing a lot of work in how you describe August Jaeger. What does the diagnostic actually look like in practice, and how do you know when you've found the right lever?
  2. You've held MD and CTO-level operator roles before going into reinvention strategy — how much of the work is you drawing on your own transitions, and how much do you have to bracket that to stay useful to the person in front of you?
  3. You're advising FenxLabs in Amsterdam on applied AI while running a strategy practice in Knutsford — how are those two worlds informing each other right now, given how fast the AI-at-work conversation is moving?

Avoid

Don't treat August Jaeger as executive coaching with a rebrand — he's positioned the practice around strategic diagnostics and the 'Stellschrauben' concept, and collapsing it into generic coaching will signal you haven't read the room.

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Sources

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Generated by briefthecall.com from public web sources on July 10, 2026. Each claim is linked to its source above.

Automatically generated by AI from public sources. May be inaccurate or out of date. Remove or correct this profile →